Summary
Now we go from Christmas shopping lists to top 10 lists. Apparently based on some unwritten rule of journalism, this is the season when virtually every publication that ever lived feels compelled to compile and print lists of 10 top somethings, even though there's no perceptible call from our audiences for them. It's not as if we are besieged with demands from readers to see a list of the top 10 stories they've already read.
And now the Internet has joined us. Google "top 10 lists" and you'll find 66,100,000 entries, including David Letterman's "Top Ten Stupidest Top Ten Lists."See the full content of this document
Extract
Top 10 Reasons We Really Don't Need Top 10 Lists
Some of the lists can be quantified. In the past few weeks, for instance, we have been running top 10 lists of Yahoo searches on ...
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