E First Tee Trying to Attract Young Golfers ; in Order for the Sport to Thrive, Golf Needs 'Full-Force' Marketing Effort, Says Pro

Summary


The long-term growth of golf depends on its appeal to kids, and it's not an easy sell these days.

Tiger Woods helps. Younger players on the PGA Tour help. Yet fast- paced sports are logically more likely to attract young athletes than a leisurely sport like golf.

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E First Tee Trying to Attract Young Golfers ; in Order for the Sport to Thrive, Golf Needs 'Full-Force' Marketing Effort, Says Pro

"It's got to be a full-force (marketing) effort," said Tom Barnhart, the professional at Heat...

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