Strike the Brand Up ; National City Growing with Help of Big Promotions, Provident Buy

Summary

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Boosted by a key acquisition and heavy spending on brand promotion, National City Bank has climbed to second place in the crowded Dayton financial market.

Third-ranked National City moved past Bank One and is closing in on Fifth Third Bank, largest in the Dayton region, according to James R. Hoehn, president of National City in Dayton since 2003.

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Extract

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Strike the Brand Up ; National City Growing with Help of Big Promotions, Provident Buy

National City's growth was spurred by last year's $2.1 billion acquisition of Cincinnatibased Provident Financial Corp. The merger gave National City 65 more banking offices, including 11 in the Dayton market.

Three of the 11 Dayton area offices will take the Na...

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