'Great American Smokeout' Asks Puffers to Pick Today to Begin Life Without Cigarettes
Dayton Daily News › November 18, 2005
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Summary
What's more American than a cigarette? Tobacco was the first gift of the new world to the old. Bogey taught us how to draw; ballplayers taught us to chaw. In the 1940s, the U.S. government packed a few in each meal of military rations "The Greatest Generation" shlepped across Europe and the Pacific. And when the boys got back, the best of Madison Avenue's marketing muscle shifted into high gear to promise the newly hooked smoking satisfaction. "I'd Walk a Mile for a Camel," "Winston Tastes Good, Like a Cigarette Should," "I'd Rather FIght Than Switch" were more than just advertising slogans. They were words to live by. From ocean to ocean this was one big Marlboro country. But that began to turn in the 1960s, when the first surgeon general's warning appeared on cigarette packs. By 1971, tobacco ads were off radio and TV. And in 1998, the children of "The Greatest Generation" -- in charge of the government now -- took the cigarette companies to court. Now the tobacco companies are back to buying TV time -- only now it is to talk people out of smoking. You've come a long way, baby. This is the 29th year the American Cancer Society has promoted "The Great American Smokeout" -- one day a year smokers can try to live without cigarettes. Talk about satisfaction!
Events that shapedSee the full content of this document
Extract
'Great American Smokeout' Asks Puffers to Pick Today to Begin Life Without Cigarettes
our perceptions
of tobacco- The first Surgeon General's Report on Smoking and Health was released Jan. 11, 1964. At least 42 pe...See the full content of this document
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