Shopping for Customers ; a Captive Audience Plus Open Pocketbooks Equals a Great Opportunity for Advertisers. Malls Are Becoming More Than Places to Socialize, Eat and Shop, They're Also a Marketing Gold Mine. Videos, Specially Designed Soda Machines and Other Devices Are All Created to Entice Shoppers to Make Just One More Purchase.

Summary

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TEMPTED BY IMPULSE BUYS at the checkout?

No? Well maybe a shopping break in front of a plasma screen at the mall will stir your "it was on sale," or "just gotta have it" inner shopper.

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Extract

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Shopping for Customers ; a Captive Audience Plus Open Pocketbooks Equals a Great Opportunity for Advertisers. Malls Are Becoming More Than Places to Socialize, Eat and Shop, They're Also a Marketing Gold Mine. Videos, Specially Designed Soda Machines and Other Devices Are All Created to Entice Shoppers to Make Just One More Purchase.

Advertisers work hard at capturing mass market appeal, and malls and lifestyle centers provide the perfect setting to reach broad audiences with visu...

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