Reds Work Hard to Draw Nontraditional Fans to Baseball ; Cheer Team, Kiss Cam, Playground Make Great American a Long Toss From Your Father's Ballpark.

Summary

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CINCINNATI -- A few weeks into the new year, Allison Leonard got a call from the Cincinnati Reds inviting her to a meeting.

The team wanted Leonard, a former Bengals cheerleader who had grown up in competitive dancing and theater, to help put together a dance team/pep squad of women to be part of the entertainment during Reds games.

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Extract

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Reds Work Hard to Draw Nontraditional Fans to Baseball ; Cheer Team, Kiss Cam, Playground Make Great American a Long Toss From Your Father's Ballpark.

And so, 45 minutes before the first pitch of the season, the MDX Reds Crew -- a group of 12 women in form-fitting clothing with red pompoms sponsored by a new Mountain Dew drink-- entered the outfield to perform its first choreographed routine of the season. For many, jaws dropp...

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