Summary
The members of Dayton band Hawthorne Heights must've thought they'd won the rock 'n' roll lottery when their 2004 Victory Records debut, The Silence in Black & White, became the best-selling debut in the label's history. The group, one of the first to truly use MySpace as an effective promotional tool, capitalized on the success with two solid years of steady touring, capped by major exposure in glossy magazines and TV outlets such as MTV, Fuse and VH1. The result was a platinum album that reached No. 56 on the Billboard album chart, making the group the most commercially successful Dayton-based rock band in more than 25 years.
Hawthorne Heights was indisputably one of the biggest rock acts in the country in early 2006 as the group prepared to release the follow-up, If Only You Were Lonely. However, on the eve of the release, band members JT Woodruff (vocals, guitar), Micah Carli (guitar), Casey Calvert (guitar), Matt Ridenour (bass) and Eron Bucciarelli (drums) learned Victory, a fiercely independent label, was using the new album as the focal point of an aggressive campaign to save indie rock from the glut of major label rap and R&B acts dominating the charts.See the full content of this document
Extract
Hawthorne Heights ; Dayton Band Longs for the Road
Victory even issued an e-mail statement to members of its marketing street team urging them to visit CD shops and "misplace" copies of the new release by R&B a...
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