Family Video Expanding ; Growth: Newest Store to Make a Home On Dorothy Lane in July

Summary


DAYTON -- In 1978, VCRs had been on the market for three years and were selling for $1,000 in the Springfield, Ill. appliance shop Charlie Hoogland inherited from his dad.

When Hoogland found himself stuck with a pile of videos, he had no clue what to do with them.

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Extract


Family Video Expanding ; Growth: Newest Store to Make a Home On Dorothy Lane in July

Then he got an idea: Form a club, charge $25 for membership, and rent the videos to members for $5 a pop. Eventually, the price for VCRs would come down.

The same idea had ...

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