Report: Dealers Improving On Service ; J.D. Power and Associates Says Auto Sales Industry Posted a Record- High Score in Sales Satisfaction.

Summary


Auto dealers are improving efforts to please new car customers, but keeping customers waiting or otherwise irritating them can cost dealers their business, J.D. Power and Associates reported in a survey released Wednesday.

The industry-watched Sales Satisfaction Index survey, now in its 20th year, analyzes the new-vehicle purchase experience, based on reports from the car-buying public. Long waits for the paperwork process after negotiating the car purchase were turnoffs for customers, as were general perceptions that they had been poorly treated, the survey found.

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Extract


Report: Dealers Improving On Service ; J.D. Power and Associates Says Auto Sales Industry Posted a Record- High Score in Sales Satisfaction.

The auto sales industry as a whole posted a sales satisfaction score of 847 ...

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