Back to School Bang! ; Back-to-School Season Can't Begin Early Enough for Local Retailers

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DAYTON -- In the week following the Fourth of July at local retail stores, the red, white and blue gave way to Cornflower, Hot Magenta and Atomic Tangerine. Dayton resident Charmaine White, whose 6-year-old daughter starts Dayton Academy tomorrow, was shopping Tuesday in the Trotwood Wal-Mart for the last item on her schoolsupply list: A steno notebook.

Dressed in flip-flops like she was heading to the pool instead of contemplating crayons, White said she had started shopping two weeks ago. She still wasn't finished. "I can't wait until the week before school," she said. "You can't wait that long, not anymore." The back- to-school bell is ringing early for everyone this year, and it started at the beginning of July.

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Back to School Bang! ; Back-to-School Season Can't Begin Early Enough for Local Retailers

Retailers, desperate to get over a weak spring sales season, are learning to quickly switch promotional displays from foam can- cozies to those creatively named crayons.

Parents -- one in six, according to industry trade group...

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